OUTSTANDING WORK.TANGIBLE IMPACT.

Problem-first thinking. Lean, bespoke teams built around your marketing, communications and branding briefs.

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// LEADING BRAND & AGENCY EXPERTISE
Team Lewis
Mastercard
Tefal
Salesforce
Ruder Finn Era
O2
Hotels.com
We.
Autoglass
Pret A Manger
3 Monkeys Communications
SEKO
Ruder Finn
NTT Data
Team Lewis
Mastercard
Tefal
Salesforce
Ruder Finn Era
O2
Hotels.com
We.
Autoglass
Pret A Manger
3 Monkeys Communications
SEKO
Ruder Finn
NTT Data
// HOW WE HELP
[ 01 ]

Driving awareness, demand and pipeline

Structured, channel-neutral marketing that creates clarity, rhythm and commercial momentum — from campaigns and events to collateral and content.

[ 02 ]

Protecting and elevating reputation

Clear, confident and pragmatic storytelling across PR, corporate and brand communications — succinct messaging, creative ideas, impactful content.

[ 03 ]

Branding that connects and converts

Brand audits, insight-led identities, practical brand systems, compelling messaging and voice and visuals that help businesses tell their own story.

[ 04 ]

Disciplined agency marketing and new business

Pragmatic marketing plans and focused commercial prospecting that builds internal confidence, pipeline and stakeholder impact.

[ 05 ]

Winning pitch strategy and campaigns

Built on deep, cross-discipline, global and domestic brand and agency experience, delivering responses that connect with the brief and the room, and turn pitches into clients.

Concrete stairwell with warm wall lights

“John brings extensive practical and strategic experience, always keeping the bigger picture in mind. He is a natural problem solver, intelligent marketing strategist and never loses sight of the commercial reality - John always delivers impact. All this combined with his awareness of international markets, natural energy and enthusiasm, means John is consistently the 'go-to' person.”

Stefano Biondi — General Manager UK, Topsort

// THE MGC APPROACH

Wehelpbrandsandagenciesbringclaritytocomplexchallenges.Webelieveinproblem-firstthinking,impact-focusedstrategyandbespoke,leanteams.Nobloatwebuildaroundtheuniquenessofyourbrief,withcommercialimpactalwaysfrontof mind.

// GLOBAL PARTNER NETWORK

Bespoke teams for bespoke briefs.

Ever wondered how your agency budget is really being spent? Or where the pitch team disappeared to, two months post-kick-off?

Sourcing from a global network of 65+ outstanding freelancers and independents, including the NEON Leaders community, we build teams around the uniqueness of your brief. And we're here for the duration.

Global freelance network map
Agency marketingAgency new businessBrand identityBrand managementBrand PRBrand strategyCampaign strategy and creativeCampaign planning and deliveryContent strategyContent creationCopywritingCorporate communicationsCreative designCreative ideationCrisis and issues managementDigital marketing strategyEmployer brandingEventsExecutive profilingGEO insightsInternal communicationsMarket researchMarketing and sales collateralMarketing strategyMedia relationsPitch creationPublic affairsPublic relationsRebrand and brand refreshReputation managementSocial media managementSocial media strategyStorytellingVisual identity designAgency marketingAgency new businessBrand identityBrand managementBrand PRBrand strategyCampaign strategy and creativeCampaign planning and deliveryContent strategyContent creationCopywritingCorporate communicationsCreative designCreative ideationCrisis and issues managementDigital marketing strategyEmployer brandingEventsExecutive profilingGEO insightsInternal communicationsMarket researchMarketing and sales collateralMarketing strategyMedia relationsPitch creationPublic affairsPublic relationsRebrand and brand refreshReputation managementSocial media managementSocial media strategyStorytellingVisual identity design
NEON Leaders
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// GEOIMPACT REPORTING CAPABILITY

Don't let AI write your story without you.

58%
Capgemini

… of consumers have replaced search engines with AI tools for product recommendations (2025).

45%
Gartner

… of B2B buyers already use AI during the purchase process, signalling a big shift to AI discovery and evaluation (2026).

Platforms like ChatGPT, Gemini and Claude are increasingly the first stop in the buyer journey and PR, thought leadership and content are what determine your brand's visibility within it.

INTRODUCING GEOIMPACT

A unique GEO reporting capability, delivered in partnership with leading digital and media agency, VEGA.

Whether it's a one-off view, or a regular monthly or quarterly cadence, GEOIMPACT gives a comprehensive brand, category and competitor view of your visibility, and crucially, the insight to make positive change.

VEGA
// GET IN TOUCH

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